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Bibliographic Details

Title

Managing New Product and Process Development: Text and Cases

Publisher

Free Press

Publication Date

1992

Language

English

ISBN 10

0029055172

ISBN 13

9780029055175

Binding

Hardcover

Condition

Very Good

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About this title

Synopsis

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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Half Price Books, Records, Magazines, Inc.
5803 East Northwest Highway, Dallas, TX, 75231, U.S.A.

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