Managing New Product and Process Development: Text and Cases
Steven C. Wheelwright; Kim B. Clark
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Language: English
Published by Free Press, 1992
- Hardcover
- New
Hardcover
Condition: New
US$ 65.99
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Seller Inventory # 0029055172
- Title
- Managing New Product and Process Development: Text and Cases
- Author
- Steven C. Wheelwright; Kim B. Clark
- Publisher
- Free Press
- Publication year
- 1992
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0029055172
- ISBN 13
- 9780029055175
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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