Managing New Product and Process Development: Text and Cases

Clark, Kim B.,Wheelwright, Steven C.

ISBN 10: 0029055172 / ISBN 13: 9780029055175

Published by The Free Press, 1992

About this Item

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Bibliographic Details

• Title: Managing New Product and Process Development: Text and Cases
• Publisher: The Free Press
• Publication Date: 1992
• Language: English
• ISBN 10: 0029055172
• ISBN 13: 9780029055175
• Binding: hardcover
• Condition: Good

About this title

Synopsis

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.