Managing New Technology Development
Language: English
Published by McGraw-Hill Professional, 1993
- Hardcover
- New

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- Title
- Managing New Technology Development
- Author
- Souder, William E.; Sherman, J. Daniel
- Publisher
- McGraw-Hill Professional
- Publication year
- 1993
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0070597480
- ISBN 13
- 9780070597488
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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