Managing New Technology Development
Language: English
Published by McGraw-Hill Professional, 1993
- Hardcover
- New
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- Title
- Managing New Technology Development
- Author
- Souder, William E.; Sherman, J. Daniel
- Publisher
- McGraw-Hill Professional
- Publication year
- 1993
- Condition
- New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0070597480
- ISBN 13
- 9780070597488
- Item weight
- 23 ounces
- Dimensions
- 6x1x9
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About the title" may belong to another edition of this title.
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