The IM '...in brief' series provides a critical snapshot of the major management fashions and fads influencing business strategy. They aim to provide managers with a balanced view based on evidence rather than missionary zeal, so that they can be better informed.
Sultan Kermally is the senior Vice President and the Director of the Economist Conferences. Formerly he was a Senior Group Director at Management Centre Europe, Brussels. He designs conferences on leading edge management issues such as Benchmarking, Empowerment, Process Re-engineering etc. He is also a part-time lecturer at Durham University Business School.