Managing Public Relations

Smudde, Peter M.

ISBN 10: 1032076763 / ISBN 13: 9781032076768

Published by Routledge, 2023

About this Item

Seller Inventory # I-9781032076768

Bibliographic Details

• Title: Managing Public Relations
• Publisher: Routledge
• Publication Date: 2023
• Language: English
• ISBN 10: 1032076763
• ISBN 13: 9781032076768
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

• Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
• Expanded content on strategic planning, budgeting, and financial statements
• Detailed commentary on topics relevant to the modern workplace, including remote management
• Consideration of diversity, inclusion, equity, and access within PR
• Additional content on the use of analytics and measuring return on investment (ROI)
• Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

About the Author

Peter M. Smudde, PhD, APR, is Professor and Associate Director of the School of Communication at Illinois State University, USA.