Managing Religious Tourism provides a global view of the tools and resources used in demand and supply management, in the context of pilgrimage and religious tourism. With a focus on toolkits and best practices, the book reinforces the quality of service provision and offers a reflection on consumers' perspectives and what drives their purchasing decisions with regards to a variety of destinations. These central themes are complemented by an understanding of management responses to consumer behaviour and mobility, accessibility, individualism and tourism for both sacred and secular purposes. The book also examines the ways in which networks, partnerships and the conceptual stakeholder approach can be employed by religious tourism suppliers working with destination management organisations. The text promotes sustainable development and a triple bottom line focus, with all chapters supporting policy for framing development.Key features include:- Global perspective on tools as well as management approaches and techniques. - Emphasis on sustainability in connecting sacred and secular consumers.- Focus on promoting learning and development within this important tourism sector.

About the Author

Maureen Griffiths teaches in the Department of Marketing at Monash University, is based on the Clayton campus and is the Program Director BCom (Marketing Science). In 2011 she was awarded a Commendation for Outstanding Teaching and in February 2012 taught on the Masters program at the leading tourism school in Portugal, Escola Superior De Educa��o Instituto Polit�cnico De Viana Do Castelo. Her primary research interest is in religious tourism and she was an inaugural member of the International Religious Tourism and Pilgrimage Special Interest Group. Maureen is on the editorial board of the International Journal of Religious Tourism and Pilgrimage. In 2004 she participated in a Delphi group funded by the European Union as one of the world's ten leading experts in religious tourism. Maureen is a member of the Bayside Tourism Network, an advisory body to the City of Bayside and for four years was a judge for the Cardinia business awards. She is also Vice-President of the Australian Chapter of the International Institute for Peace Through Tourism.

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