Managing Reputational Risk: Curbing Threats, Leveraging Opportunities

Managing Reputational Risk shows how any organisation canapply simple risk management principles to build stakeholderconfidence and safeguard and enhance reputation. It positionsreputation and its associated threats and opportunities where theyrightfully belong: in the domain of the board room, at the heart ofgood corporate governance, leading-edge strategy development,effective risk management, corporate responsibility, comprehensiveassurance and transparent communications.

• Illustrates, through numerous examples of good - and not sogood - business practice, the importance of respecting andnurturing reputation as a critical intangible asset.
• Demonstrates how mastery of reputation risks can enable anorganisation to be seen as responsible and responsive, as well asequipping it to meet the challenges that lie ahead.
  

 

Jenny Rayner is an independent UK-based consultant. In 1999Jenny founded Abbey Consulting to provide consultancy and trainingon the positive management of risk to improve performance andprotect and enhance reputation. Her previous corporate careerspanned over 20 years in a wide range of sales, marketing,purchasing, logistics, supply chain and general business managementroles, latterly as a Chief Internal Auditor with ICI. 
Jenny writes and lectures extensively on risk management, corporategovernance, corporate social responsibility and reputation. She isexecutive editor of the Business Risk Management Handbookand joint executive editor of the Corporate SocialResponsibility Monitor. Her study, Risky Business: towardsbest practice in managing reputation risk, was published by theInstitute of Business Ethics in 2001. Jenny lives in Cheshire withher husband Keith and daughters Jo and Dani.