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Bibliographic Details

Title: Managing Retailing: Text and Cases
Publisher: OUP India -
Publication Date: 2008
Language: English
ISBN 10: 0195690702
ISBN 13: 9780195690705
Binding: paperback
Condition: Very Good

About this title

Synopsis

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives

Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

"About this title" may belong to another edition of this title.

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