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Bibliographic Details

Title: Managing Sport Mega-Events
Publisher: Routledge
Publication Date: 2016
Language: English
ISBN 10: 1138796778
ISBN 13: 9781138796775
Binding: Soft cover
Condition: Good

About this title

Synopsis

Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.

The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management.

The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.

About the Author

Stephen Frawley is Director of the Australian Centre for Olympic Studies, located at the University of Technology Sydney (UTS) Business School, Sydney, Australia. Prior to joining academia, Stephen worked in the Sport Division for the Organising Committee for the 2000 Sydney Olympic and Paralympic Games.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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