Managing Sport Organizations

Now in a fully revised and updated fifth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues, and from community-level sport to international sport.

Bridging the gap between theory and practice, this book covers the key topics, issues, and concepts in contemporary sport management, and introduces the key skills needed to thrive as a successful sport management practitioner. It explores themes including strategy, decision making, leadership, human resource management, managing change, facility management, and sport media and technology, as well as career pathways in sport management. This new edition contains expanded coverage of women’s sport, esports, artificial intelligence (AI) in sport, sustainability, and the structure and governance of international sport. Each chapter includes a full range of useful features, such as case studies, career insights, management exercises, study questions, and definitions of key terms and concepts.

No other textbook combines the rigor of the business school with the creativity and dynamism of modern sport business, making this the perfect foundation for any course in sport management, sport administration, or sport business.

This book is accompanied by ancillary materials including a test bank, presentation slides, and chapter outlines.

Dan Covell is Professor of Sport Management in the College of Business at Western New England University, USA.

Sharianne Walker is Professor of Sport Management and Dean of the College of Business at Western New England University, USA.