In this text, based upon observation of and involvement in the strategy processes of three media firms, a framework for strategy processes is proposed and a practical outline of new processes to be developed is presented. Num Pages: 190 pages, biography. BIC Classification: KJC; KJM; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 20. Weight in Grams: 388. . 1996. Hardback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Managing Strategy Processes in Emergent Industries
Publisher: Palgrave Macmillan
Publication Date: 1996
Language: English
ISBN 10: 0333665732
ISBN 13: 9780333665732
Binding: Hardcover
Condition: New

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Synopsis

This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.

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