Managing Sustainable Innovation

Language: English

Published by Springer US Nov 2010, 2010

1441946829 / 9781441946829

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Ian Maxwell applies decades of research and application to present a novel approach to innovation, with an emphasis on sustainable and renewable practices that benefit many, and not just a handful of executives and shareholders. Featuring examples from a wide range of innovators around the world, from Google to Genentech to the Masdar 'clean' city initiative in Abu Dhabi, Maxwell argues that organizations that embrace structured innovation management systems and drive a 'top down' innovation culture will achieve sustainable high growth and strong shareholder returns. Countries that provide the right physical, financial and human resource infrastructure to support a highly innovative macro-economic environment will experience both strong GPD growth and high living standards. Those companies and countries that fail to support innovation will struggle to compete and raise living standards, respectively. Maxwell considers the cases of China and India, whose low-cost innovation strategies are posing a serious competitive threat to established multinationals in the developed world, and considers the impact of innovation on such timely issues as climate change, environmental pollution, fossil fuel shortages, third world poverty, rising healthcare costs and ageing populations. 172 pp. Englisch.

Seller Inventory # 9781441946829

Title
Managing Sustainable Innovation
Author
Ian E. Maxwell
Publisher
Springer US Nov 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1441946829
ISBN 13
9781441946829
Item weight
271 grams
Dimensions
235x155x10 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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First itemUS$ 26.65US$ 26.65
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BuchWeltWeit Ludwig Meier e.K.

Germany