Managing Technology and Innovation for Competitive Advantage
Language: English
Published by Pearson, 2000
- Softcover
- Used
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.Reliant Bookstore
AbeBooks seller since June 30, 2021
Condition: Used - Good
US$ 4.92
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Seller Inventory # RDV.0130305065.G
- Title
- Managing Technology and Innovation for Competitive Advantage
- Author
- Narayanan, V.K.
- Publisher
- Pearson
- Publication year
- 2000
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0130305065
- ISBN 13
- 9780130305060
This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers.
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Reliant Bookstore
El Dorado, KS, U.S.A.
AbeBooks seller since June 30, 2021
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Reliant Distribution Group, LLC
114 N. Vine St.
El Dorado, KS U.S.A. 67042
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