Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders

Managing Technology to Meet Your Mission

Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology.

With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including:

Achieving IT Alignment with Your Mission
STEVE HEYE, YMCA of the USA

Managing Technology Change
DAHNA GOLDSTEIN, PhilanTech

Measuring the Return on Investment of Technology
BETH KANTER, trainer, blogger and consultant

IT Planning and Prioritizing
PETER CAMPBELL, Earthjustice

Finding and Keeping the Right People
JAMES L. WEINBERG and CASSIE SCARANO, Commongood Careers

Budgeting For and Funding Technology
SCOTT MCCALLUM and KEITH R. THODE, Aidmatrix Foundation

Introduction to IT and Systems
KEVIN LO and WILLOW COOK,
TechSoup Global

Where Are Your Stakeholders, and What Are They Doing Online?
MICHAEL CERVINO, Beaconfire Consulting

Effective Online Communications
JOHN KENYON, nonprofit technology strategist

Effective Online Fundraising
MADELINE STANIONIS, Watershed

The Future of IT in Nonprofits
EDWARD GRANGER-HAPP, Save the Children

Praise for Managing Technology to Meet Your Mission

“This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it!”

―KRISTIE FERKETICH, SENIOR STRATEGIST, GOOGLE GRANTS, GOOGLE INC.

“NTEN’s Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters!”

―JONATHON D. COLMAN, ASSOCIATE DIRECTOR AND WEB EVANGELISTA, DIGITAL MARKETING, THE NATURE CONSERVANCY

THE EDITORS

Holly Ross is the executive director of The Nonprofit Technology Network (NTEN).

Katrin Verclas is a former executive director and current board member of NTEN. She is an IT consultant and project manager.

Alison Levine is a special projects fellow with NTEN and has worked in the nonprofit sector for over ten years.

The Nonprofit Technology Network (NTEN) provides hands-on training, sector-wide research and a network of peers to nonprofit staff to help them effectively use technology in their work. They believe that technology allows nonprofits to work smarter, more efficiently, and with greater social impact.