Managing Upside Down: The Seven Intentions Of Values-Centered Leadership

Tom Chappell has created one of America's most extraordinary success stories by turning a mom-and-pop natural personal care products company started on a $5,000 loan into a nationally recognized brand with $28 million and counting in sales. Chappell achieved his rapid growth and profitability by "managing upside down" --focusing on social values and respect for the environment to increase customer satisfaction and the bottom line. Now, Chappell shares his straightforward and practical business advice in seven easy-to-follow steps. They show how anyone can:

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• Manage for social aims and profit

• Redefine leadership in a values-driven company

• Develop a competitive advantage around shared values among customers, owners, employees, and communities

Businesses throughout America are already using Chappell's Seven Intentions and proving that pursuing a broader social mission can actually strengthen a company's financial performance. Managing Upside Down brings this important message to an even wider audience.

Tom Chappell is the co-founder and CEO of Tom's of Maine. He is a popular speaker who regularly appears before business, religious, and college audiences. The author of The Soul of a Business, he lives in Kennebunk, Maine.