Managing Word Of Mouth For Leadership Success: Connecting Healthcare Strategy And Reputation (American College Of Healthcare Executives Management Series)

Cafferky, Michael E.

ISBN 10: 1567932290 / ISBN 13: 9781567932294

Published by Health Administration Pr, 2004

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.1567932290.G

Bibliographic Details

• Title: Managing Word Of Mouth For Leadership Success: Connecting Healthcare Strategy And Reputation (American College Of Healthcare Executives Management Series)
• Publisher: Health Administration Pr
• Publication Date: 2004
• Language: English
• ISBN 10: 1567932290
• ISBN 13: 9781567932294
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Consider this: whatever word of mouth is circulating inside your organization is leaking out to the general community. Are your current patients and potential customers hearing what you want them to hear?

Managing Word of Mouth for Leadership Success will help you understand and employ the power of word of mouth. It includes practical strategies for building and spreading positive buzz about the organization—as well as approaches for managing the negative influence of gossip and rumor.

Topics covered include the following:
Identifying the "talkers" who get listened to in your organization and in the community
Connecting with grapevine leaders to inspire them to brag for your organization
Using your personal influence to support your organization's reputation
Establishing a cross-functional team for the reputation-building process
Monitoring the grapevine for early warning signs of problems
Correcting inaccurate rumors and replacing them with factual information
Managing the unfolding story during crisis situations

About the Author

Michael E. Cafferky, FACHE, is assistant professor of business and management at Southern Adventist University in Collegedale, Tennessee. Prior to joining the faculty of the School of Business in 2003, Professor Cafferky served for more than 20 years in healthcare in mid-level and senior management positions. He has served in both urban medical centers and rural hospitals in Ohio, California, and Washington.