Le livre analyse pourquoi les exportations belges ont progress� moins vite que celles des concurrents. Il compare l'organisation du commerce d'exportation dans diff�rents pays et montre ce qui manque en Belgique pour soutenir une expansion durable. Le sujet couvre la structure des r�seaux commerciaux, les agents et repr�sentants, et le r�le des �tats dans l’information et la logistique.

On y d�couvre comment les grandes puissances organisent leur vente � l'�tranger, de l'utilisation des agents � demeure aux r�seaux de filiales et agences, et comment ces m�thodes renforcent la comp�titivit�. Le texte propose une �valuation des forces et des limites de l'action publique et priv�e, afin d'�clairer les d�cisions des professionnels du commerce.

Comment les exportateurs �trangers organisent et soutiennent leurs ventes internationales.
Le r�le des agents, voyageurs et repr�sentants dans le lancement et le suivi des march�s.
Pourquoi la Belgique semble manquer d'une organisation commerciale efficace compar�e � ses pairs.
Des pistes concr�tes pour renforcer l'exportation belge et ses d�bouch�s.

Id�al pour les lecteurs int�ress�s par l'histoire �conomique belge et les professionnels de l'export.

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