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Bibliographic Details

Title: Manual Prctico de Neuroventas

Publisher: Ediciones Granica, S.A.

Publication Date: 2018

Binding: PAP

Condition: New

About this title

Synopsis:

El principal factor de diferenciaci�n de las neuroventas respecto de los m�todos tradicionales es la aplicaci�n de las neurociencias, que brindan una importante ventaja competitiva. La realidad confirma que todo vendedor que sepa c�mo intervienen los mecanismos cognitivos y emocionales en la toma de decisiones de compra, y las caracter�sticas distintivas entre el cerebro masculino y el femenino,est� m�s capacitado que cualquier otro para alcanzar los mejores resultados. Este Manual contribuye a esa formaci�n, mediante un conjunto de ejercicios y actividades l�dicas que complementan el libro Neuroventas, del Dr. Braidot, con foco en el an�lisis del funcionamiento cerebral (c�mo compran ellos, c�mo compran ellas), en el desarrollo comunicacional del vendedor y en la aplicaci�n pr�ctica del M�todo de Venta Neurorrelacional.

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Manual Prctico de Neuroventas

BRAIDOT, NESTOR P.

New - Soft cover

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