Manuals: Design and Identity Guidelines

Brook, Tony

ISBN 10: 0500028826 ISBN 13: 9780500028827
Published by Unit Editions, 2025
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2024. hardcover. Good clean copy with minor shelf wear, tear to spine and belly band, binding remains intact. . . . . Books ship from the US and Ireland. Seller Inventory # KGS0002813

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Synopsis:

The first comprehensive study of corporate identity design manuals from the golden era of identity design.

In today's landscape, designers rely on digital templates to implement brand identities―fast, accurate, and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the predigital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.

The forty-two manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing readers to fully appreciate these wonderful examples of sophisticated information design.

The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio, and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis, and John Bateson.

1,000 color illustrations

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Bibliographic Details

Title: Manuals: Design and Identity Guidelines
Publisher: Unit Editions
Publication Date: 2025
Binding: Hardcover
Condition: Good

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ISBN 10: 0500028826 ISBN 13: 9780500028827
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BROOK, TONY ET AL
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Shaughnessy, Adrian
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Tony Brook
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Hardcover. Condition: new. Hardcover. Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design. The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design. These include manuals for Canadian National Railways (1965); New York City Transit Authority (1970); Olivetti (1971); NASA (1976); PTT [Dutch postal/telephone services] (1989); RAC (1998). The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne, Martha Fleming, Greg D'Onofrio and Patricia Belen, alongside interviews with branding and visual identity practitioners Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson. The first comprehensive study of corporate identity design manuals from the golden era of identity design. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780500028827

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