Manuals: Design and Identity Guidelines

ISBN 10: 0500028826 ISBN 13: 9780500028827

Published by Thames & Hudson, 2025

Language: English

Condition: New Hardcover

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Bibliographic Details

Title

Manuals: Design and Identity Guidelines

Publisher

Thames & Hudson

Publication Date

2025

Language

English

ISBN 10

0500028826

ISBN 13

9780500028827

Binding

Hardcover

Condition

New

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About this title

Synopsis

The first comprehensive study of corporate identity design manuals from the golden era of identity design.

In today's landscape, designers rely on digital templates to implement brand identities―fast, accurate, and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the predigital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.

The forty-two manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing readers to fully appreciate these wonderful examples of sophisticated information design.

The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio, and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis, and John Bateson.

1,000 color illustrations

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