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Bibliographic Details

Title: Manuals: Design and Identity Guidelines
Publisher: Thames & Hudson (edition {"Format": ["PLC (no jacket)"]})
Publication Date: 2025
Language: English
ISBN 10: 0500028826
ISBN 13: 9780500028827
Binding: Hardcover
Edition: {"Format": ["PLC (no jacket)"]}.
Condition: Very Good

About this title

Synopsis

The first comprehensive study of corporate identity design manuals from the golden era of identity design.

In today's landscape, designers rely on digital templates to implement brand identities―fast, accurate, and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the predigital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.

The forty-two manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing readers to fully appreciate these wonderful examples of sophisticated information design.

The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio, and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis, and John Bateson.

1,000 color illustrations

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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