Sandra Manzinger untersucht, unter welchen Bedingungen Digital Signage (DS), die Verwendung von Flachbildschirmen zur Kommunikation bestimmter Inhalte, im Lebensmittelhandel erfolgreich verwendet werden kann. Dabei geht sie der Frage nach, welche kognitiven, emotionalen und verhaltensbezogenen Wirkungen aus dem Einsatz von DS im Lebensmitteleinzelhandel resultieren und bei welchem DS-Inhalt diese Wirkungen maximiert werden. Die Autorin testet diese Wirkungspotentiale anhand zweier Feldstudien in einer realen Einkaufssituation im Produkt- und Kassenbereich. Die Ergebnisse dieser Studien zeigen, dass DS in beiden Bereichen die Kognitionen und Emotionen der Konsumenten beeinflusst. Besonders wertvoll ist die Erkenntnis, dass sich durch DS negative Emotionen verringern lassen.

About the Author

Sandra Manzinger, MSc studierte Marketing an der Universit�t Wien und war dort als Studienassistentin am Lehrstuhl f�r Marketing t�tig. Ihre Forschungsschwerpunkte lagen auf dem Gebiet Store Design und dessen Einfluss auf das Konsumentenverhalten. Derzeit arbeitet sie in der Marketingabteilung eines Elektrokonzerns.

"About this title" may belong to another edition of this title.

Store Description

Account dedicated to Print on Demand titles. Brook Bookstore offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe. Depending on availability orders will be picked from our different warehouses. CONTACT US If you have any questions please do not hesitate to contact us sending a message to our store. We have a well prepared customer service team who will be happy to assist you. Our working hours are from Monday to Friday from 9:30 to 18:30 (CET, UTC +1) so messages received during the weekends might be responded with a slight delay but we guarantee you will get back to you as soon as possible. RETURNS If you want to return your order, please submit your request through Abebooks platform. Returns requests are managed case by case by our team and always in line with Abebooks policies: AbeBooks? Return Policy guarantees that you can return any book for a refund within 30 days, when the return is due to an error on the bookseller?s part. When the motive of the return is not due to an error of the seller it is up to Brook Bookstore to accept the return or else after studying the case. CANCELLATION You can send a cancellation request to our customer service team while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case. INVOICE You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.

Visit Seller's Storefront

Seller's business information

Brandon Group S.R.L.
Via Vannella Gaetani 27, Brandon Group, Napoli, NA, 80121, Italy

Sale & Shipping Terms

Terms of Sale

Account dedicated to Print on Demand titles.

CANCELLATION
You can send a cancellation request from the order page while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case.

INVOICE
You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.

RETURNS
If you want to return your order, please contact us for authoriz...

More Information

Shipping Terms

Shipping rates from Italy to U.S.A.

Shipping rates from Italy to U.S.A.
Order quantity	25 to 40 business days	60 to 60 business days
First item	US$ 6.38	US$ 593.19

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.