Mapping Methods 2: Step-by-step guide Experience Maps Journey Maps Service Blueprints Affinity Diagrams Empathy Maps Business Model Canva

Curedale, Robert

ISBN 10: 1940805376 / ISBN 13: 9781940805375

Published by LIGHTNING SOURCE INC, 2018

Special order direct from the distributor. Seller Inventory # ING9781940805375

Synopsis:

In this book are described the most powerful tools available to craft a superior experience for your customers and end users.These powerful and flexible methods are collectively known as design mapping methods. They can be used to optimize the design of goods, services, architecture, spaces and interactions and to plan business strategy. The service sector makes up nearly 70% of most western economies, yet many people are often frustrated by their service experiences. Customers choose products and services...

More

About the Author: Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and Hong Kong. Rob has decades experience in every aspect of design development and design research, leading design teams to achieve transformational improvements in operating and financial results. Rob’s designs can be found in millions of homes and workplaces around the world and have generated billions of dollars in corporate revenues. He is the author or more than 30 books on design that are used as texts in some of the world’s leading universities, design schools and consulting offices.

Bibliographic Details

Title: Mapping Methods 2: Step-by-step guide ...
Publisher: LIGHTNING SOURCE INC
Publication Date: 2018
Binding: Softcover
Condition: New