Mapping Methods 2: Step-by-step guide Experience Maps Journey Maps Service Blueprints Affinity Diagrams Empathy Maps Business Model Canvas

In this book are described the most powerful tools available to craft a superior experience for your customers and end users.These powerful and flexible methods are collectively known as design mapping methods. They can be used to optimize the design of goods, services, architecture, spaces and interactions and to plan business strategy. The service sector makes up nearly 70% of most western economies, yet many people are often frustrated by their service experiences. Customers choose products and services that deliver the best experiences. Designing your customer’s entire experience is key to differentiating your designs from competitors in an increasingly crowded competitive global marketplaces. Mapping builds consensus across your organization with internal and external stakeholders to positively impact your entire organization and your bottom line. These core strategic tools will soon become required skills for every working designer and manager.This second edition of the popular reference includes chapters on service design, applying mapping methods in your organization, design sprints, the design process, Business Model Canvas, affinity diagrams, empathy maps, experience maps, journey maps, service blueprints, and has an extensive glossary, index, and bibliography.

Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and Hong Kong. Rob has decades experience in every aspect of design development and design research, leading design teams to achieve transformational improvements in operating and financial results. Rob’s designs can be found in millions of homes and workplaces around the world and have generated billions of dollars in corporate revenues. He is the author or more than 30 books on design that are used as texts in some of the world’s leading universities, design schools and consulting offices.