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Bibliographic Details

Title: Margeting: Inventing a Different Marketing Language
Publisher: Educational Studies Pr
Publication Date: 2003
Language: English
ISBN 10: 9059730046
ISBN 13: 9789059730045
Binding: Hardcover
Condition: Good

About this title

Synopsis

Een publicatie over de relatie tussen merken en consumenten. Margeting stelt de huidige uitgangspunten van marketing ter discussie en inspireert met onverwachte illustraties uit film, literatuur en filosofie tot nieuwe denkwijzen. Het boek gaat niet over 'No Logo' of 'Pro Logo', maar over een ander soort logo. Met speciaal voor deze uitgave fictieve campagnes voor bestaande merken, in beeld gebracht door de cr�me de la cr�me van jonge fotografen en kunstenaars, laten zien hoe de marketing van de toekomst eruit ziet.
In het boek 'Margeting' deconstrueert Andr� Platteel de huidige cultuur en ontwikkelt hij routes waarin het verlangen van de consument weer een plek kan krijgen. Aan de hand van voorbeelden uit de cinema, de beeldende kunst, de filosofie en de literatuur geeft Margeting tal van voorbeelden waarin duidelijk wordt op welke manier de consument kan worden uitgenodigd om zelf verhalen te maken. Veel van de theorie is gebaseerd op de gedachte van hedendaagse differentiedenkers.

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We are a professional second-hand bookstore from Amsterdam, the Netherlands. We believe in the second-life of books. In our wide range we have both rare and less rare books. However, for us, every book is equally special.

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Wolk Media en Entertainment
Maasstraat, 81A, Amsterdam, 1078HG, Netherlands

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