Mario Testino. SIR. 45th Ed. (45th Edition) (Multilingual Edition)

“The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man's personal style, changing attitudes to the male face and body.”

— Mario Testino

From Rio to London, Cusco to Seville, Mario Testino is renowned for his free-spirited chronicles of dress and demeanor. In SIR the influential photographer presents over 300 photographs in his search to define the allure of men.

Featuring an essay by Pierre Borhan, an interview with Patrick Kinmonth, and many previously unpublished works from Testino’s archive of thousands, this book traces the evolution of male identity over the past three decades. Costume, tradition, gender play, portraiture, photojournalism, and fashion collide as Testino observes masculinity in all its modern manifestations: through the dandy and the gentleman, the macho and the fey, the world-famous face to the unknown passerby.

Every photograph represents a unique point of view, and a new visual connection between photographer and sitter. With Josh Hartnett for VMAN (2005), Testino evokes the fall of Helmut Berger in the abyss of Luchino Visconti’s The Damned. Studies of Brad Pitt, George Clooney, Jude Law and Colin Firth are as candid as they are curious. David Beckham, David Bowie, Mick Jagger and Keith Richards feature for the courage they have taken in redefining male identity. Through a kaleidoscope of guises, these portraits define a period in which men’s changing role, style and appearance has never escaped Testino’s eye and impeccable intuition.

About the series

TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program—now more compact, friendly in price, and still realized with the same commitment to impeccable production.

Pierre Borhan is a writer, curator, and art collector. Former editor in chief of Clichés magazine, he was also director of photographic heritage at the French Ministry of Culture between 1988 and 2003.

Patrick Kinmonth is a creative polymath, working across opera, film, dance, architecture, and exhibition design. He has collaborated with Mario Testino since the 1980s, when he commissioned the young Testino’s earliest portraits for British Vogue.

With a four decades career as a leader in the fields of fashion, culture and lifestyle, Peruvian-born Mario Testino OBE has many facets that take him beyond the surface of a photographer and artist placing him as a cultural visionary. Testino’s universe is broad, his impact is uniquely powerful and his lifestyle is completely authentic. Testino’s has seen his works published and exhibited in hundreds of cities around the world. Throughout his career he built unprecedent relationships with editorial and commercial partners such as Vogue, Burberry, and Gucci to name a few. His past and present muses include HRH Princess Diana, Madonna and Kate Moss. His solo exhibitions have shown in museums and galleries worldwide, including the National Portrait Gallery, London; and the Museum of Fine Arts, Boston.