Market-Based Management
Best, Roger
Sold by Ubiquity Trade, Miami, FL, U.S.A.
AbeBooks Seller since January 4, 2012
New - Soft cover
Condition: New
Ships within U.S.A.
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Add to basketSold by Ubiquity Trade, Miami, FL, U.S.A.
AbeBooks Seller since January 4, 2012
Condition: New
Quantity: Over 20 available
Add to basketBrand new! Please provide a physical shipping address.
Seller Inventory # 9780130387752
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
"About this title" may belong to another edition of this title.
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