Market-Based Management. This item is unavailable.
Language: English
Published by Pearson, 2012
- Softcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
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Condition: Used - Very good
US$ 7.92
Item description from seller
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Seller Inventory # ZEV.0130387754.VG
- Title
- Market-Based Management
- Author
- Best, Roger
- Publisher
- Pearson
- Publication year
- 2012
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0130387754
- ISBN 13
- 9780130387752
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
"Synopsis" may belong to another edition of this title.