The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.

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Bibliographic Details

Title: Market-Based Management
Publisher: Pearson
Publication Date: 2012
Language: English
ISBN 10: 0130387754
ISBN 13: 9780130387752
Binding: Soft cover
Condition: good

About this title

Synopsis

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

"About this title" may belong to another edition of this title.

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Bay State Book Company LLC
473 saint paul st, suite 1 (Bay State Books), North Smithfield, RI, 02896, U.S.A.

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