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Bibliographic Details

Title: Market-Based Management
Publisher: Pearson
Publication Date: 2012
Language: English
ISBN 10: 0130387754
ISBN 13: 9780130387752
Binding: Soft cover
Condition: good

About this title

Synopsis

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

"About this title" may belong to another edition of this title.

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Greenworldbooks
3703 Avenue E East, Arlington, TX, 76011, U.S.A.

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