Market-Based Management: Strategies for Growing Customer Value and Profitability
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Language: English
Published by Prentice Hall College Div, 1996
- Softcover
- Used
Softcover
Condition: Used - Good
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Prentice Hall College Div Pub Date: 12/27/1996 Binding: Paperback Pages: 424 First edition.
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- Title
- Market-Based Management: Strategies for Growing Customer Value and Profitability
- Author
- Roger J. Best
- Publisher
- Prentice Hall College Div
- Publication year
- 1996
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0131064851
- ISBN 13
- 9780131064850
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
"Synopsis" may belong to another edition of this title.
From the Publisher
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.
"About the title" may belong to another edition of this title.
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