Market-Based Management : Strategies for Growing Customer Value and Profitability
Best, Roger J.
ISBN 10: 0131469568 ISBN 13: 9780131469563
Published by Pearson Education, Limited, 2004
Used
Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since August 3, 2006
This specific item is no longer available.
About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 280388-75
Synopsis:
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth—giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.
From the Back Cover:
Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?
If so, Market-Based Management, Third Edition, was written with you in mind.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Market-Based Management : Strategies for ...
Publisher: Pearson Education, Limited
Publication Date: 2004
Binding: Soft cover
Condition: Good
Edition: 4th Edition
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