Market-Based Management : Strategies for Growing Customer Value and Profitability. This item is unavailable.
Language: English
Published by Pearson Education, Limited, 2004
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 7.08
Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 280388-75
- Title
- Market-Based Management : Strategies for Growing Customer Value and Profitability
- Author
- Best, Roger J.
- Publisher
- Pearson Education, Limited
- Publication year
- 2004
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0131469568
- ISBN 13
- 9780131469563
- Edition
- 4th Edition
- Item weight
- 1.636 pounds
- Dimensions
- N/A
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth—giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?
If so, Market-Based Management, Third Edition, was written with you in mind.
"About the title" may belong to another edition of this title.