Market-Based Management: Strategies for Growing Customer Value and Profitability
Roger J. Best
ISBN 10: 0131064851 ISBN 13: 9780131064850
Published by Prentice Hall College Div, 1996
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Paperback
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0131064851I3N00
Synopsis:
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
From the Publisher: Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Market-Based Management: Strategies for ...
Publisher: Prentice Hall College Div
Publication Date: 1996
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket