Market-Based Management: Strategies for Growing Customer Value and Profitability. This item is unavailable.
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Language: English
Published by Prentice Hall College Div, 1996
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Softcover
Condition: Used - Good
US$ 7.95
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0131064851I3N00
- Title
- Market-Based Management: Strategies for Growing Customer Value and Profitability
- Author
- Roger J. Best
- Publisher
- Prentice Hall College Div
- Publication year
- 1996
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0131064851
- ISBN 13
- 9780131064850
- Item weight
- 1.4 pounds
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
"Synopsis" may belong to another edition of this title.
From the Publisher
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.
"About the title" may belong to another edition of this title.
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