Market-Based Management: Strategies for Growing Customer Value and Profitability

Best, Roger J.

ISBN 10: 0132336537 / ISBN 13: 9780132336536

Published by Pearson College Div, 2008

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Bibliographic Details

• Title: Market-Based Management: Strategies for Growing Customer Value and Profitability
• Publisher: Pearson College Div
• Publication Date: 2008
• Language: English
• ISBN 10: 0132336537
• ISBN 13: 9780132336536
• Binding: Soft cover
• Edition: 5th or later Edition
• Condition: New

About this title

Synopsis

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

For anyone interested in strategic marketing.

From the Back Cover

Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?

If so, Market-Based Management, Third Edition, was written with you in mind.