Market-Based Management: Strategies for Growing Customer Value and Profitability
Language: English
Published by Pearson College Div, 2008
- Softcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
AbeBooks seller since July 1, 2024
Condition: Used - Very good
US$ 4.49
Quantity: 1 available
Add to basketItem description from seller
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Seller Inventory # ZEV.0132336537.VG
- Title
- Market-Based Management: Strategies for Growing Customer Value and Profitability
- Author
- Best, Roger J.
- Publisher
- Pearson College Div
- Publication year
- 2008
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0132336537
- ISBN 13
- 9780132336536
- Edition
- 5th or later Edition
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?
If so, Market-Based Management, Third Edition, was written with you in mind.
"About the title" may belong to another edition of this title.
Zoom Books East
Glendale Heights, IL, U.S.A.
AbeBooks seller since July 1, 2024
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 4.99 |
Payment methods
Store description
Zoom Books Company operates an online book store striving to provide top tier customer service. We respond to all inquiries and resolve any complaints in a timely manner. Thank you for shopping with us!
Specialty
Fiction/Non-Fiction, variesSeller's business information
Acirassi Books Ltd.
918 16th Ave NW, #25
Calgary, AB Canada T2M0K3