Market Dynamics And Strategies In A Post-crisis World: Navigating A World In Flux

This book addresses how decision-makers can respond to cross-sector challenges that become prevalent in the wake of global crises. The recent COVID-19 pandemic is one such example of an ongoing global crisis with multifaceted dimensions. As it unfolded on top of a range of pre-existing health, socio-political and economic crises, the pandemic forced every company to adapt to every twist and turn. Similarly, most crises call for institutions to be flexible and agile to meet the challenges head on. Through case studies rooted in real life scenarios, this book seeks to highlight the most critical questions that leaders need to ask and answer: What might not and should not return to normal? What are the new superior ways of operating during such times in contrast to the old routines? By answering these questions, leaders will learn to reorient, rediscover, and restructure existing practices to manage their businesses effectively.

Vinita Sahay is a professor and Director at the Indian Institute of Management (IIM), Bodh Gaya (India), in the area of marketing management. Prior to joining IIM Bodh Gaya, she was associated with the Indian Institute of Management Raipur and the Institute of Management Technology (IMT), Ghaziabad, as a professor in the area of marketing management. Her areas of interest are service marketing, retail management, customer value & customer satisfaction, and trust & relationships in supply chain. She has published research papers in various journals, like Energy Economics, Journal of Business and Management, Journal of Marketing Analytics, Journal of Information and Knowledge Management Systems, International Journal of Retail & Distribution Management, Marketing Intelligence & Planning, etc. She has worked on many projects, including the Government of Chhattisgarh's Sahakari Dugdh Utpadak Mahasang, the Chhattisgarh State Cooperative Marketing Federation Ltd., the Airport Authority, TEQIP for the Ministry of Human Resource Development, and the Ministry of Tourism (Government of Bihar). In addition to that, she was honoured with the Business School Affair Award as well as the Dewang Mehta B-School Award for the Best Teacher in Selling Management. In addition to that, she has served as the chairperson of conference sessions, as well as the facilitator of corporate training and faculty development programmes.

Chandan Parsad is an Assistant Professor in the Marketing department at Indian Institute of Management (IIM) Bodh Gaya. Dr. Parsad received his Fellow Title (Doctorate) from Indian Institute of Management Raipur. Previously, he worked as a faculty member in the Rajagiri Business School Kochi, Kerala. He holds an MBA in the area of Software Enterprise Management from C-DAC (Ministry of IT), Noida and Bachelors in Instrumentation Engineering from Maharishi Dayanand University Rohtak. Prior to completing his PhD, he worked as an engineer in a steel manufacturing industry. During his doctoral work, he investigated how different personality of the consumer impact their impulsive buying nature. He has published more than fifty research papers and case studies. He has worked on projects of the World Bank and the Ministry of Tourism (Government of Bihar). He has also chaired conference sessions and conducted corporate training as well as faculty development programs. His current teaching, research and practice interest areas are marketing, business research, mindful marketing, marketing analytics, and sales and distribution.

Raveesh Krishnankutty is an Assistant Professor in the Finance and Accounting Department at Indian Institute of Management (IIM) Bodh Gaya. He received his PhD and MPhil from ICFAI University Tripura. Before joining IIM Bodh Gaya, he worked as an Assistant Professor at ICFAI Business School Hyderabad and Rajagiri Business School. He does research in corporate finance and financial economics banking. He has published research paper in national and international journals also presented research paper at national and international conferences.

Aviral Kumar Tiwari is Associate Professor and Chairperson Research & Publications at the Indian Institute of Management (IIM) Bodh Gaya, India and CEENRG Research Fellow, Department of Land Economy, University of Cambridge, UK, Research Fellows at Laboratoire d'Economie d'Orléans (LEO–CNRS), University of Orleans, France and University of Economics Ho Chi Minh City, Vietnam. Prior to joining IIM Bodh Gaya, he worked as Associate Professor at Rajagiri Business School (RBS), India and Montpellier Business School (MBS), Montpellier, France, from which he received his post-doctorate degree. He has published widely in peer-reviewed international journals and contributed more than 100 ABDC-A & A* research papers so far. He is the only Economist included from India in the career ranking of World's top 2% scientists list of 2021 published by Stanford University Study. He is ranked at the first position in India as a researcher by IDEAS. He is one of the Highly Cited Researchers 2020, 2022 and 2023 by Clarivate™ of Web of Science™. He is one of the recipients of the M J Manohar Rao Award (for young econometrician) for 2014 from The Indian Econometric Society, 2015. He is Life member, the Indian Economic Association, India, and a member at several other international associations such as International Association for Energy Economics (IAEE), USA, Association for Comparative Economic Studies, USA, Western Economic Association International, USA etc. He holds different editorial positions in more than 10 journals of international repute (ABDC, Scopus and ABS indexed journals), including Prague Economic Papers, International Journal of Emerging Markets, and Energy Economics, among others.