Title: Market Entry Strategies for Russia: A comprehensive survey based on expert interviews
Publisher: Diplomica Verlag
Publication Date: 2009
Language: English
ISBN 10: 3836664690
ISBN 13: 9783836664691
Binding: Soft cover
Condition: New

About this title

Synopsis

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

About the Author

Martin Schorsch, born 1967 in M�nster, studied history, political sciences and Slavonic studies in Kiel and Berlin and subsequently added an MBA degree. He worked in the fields of Marketing, Human Resource and General Management for Russian companies and German Companies operating on the Russian Market. He is currently working as CFO for a German company in Kiyv (Ukraine).

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