The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books)

Spulber, Daniel F.

ISBN 10: 007060584X / ISBN 13: 9780070605848

Published by McGraw-Hill (edition ), 1998

About this Item

With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 007060584X-11-1-29

Bibliographic Details

• Title: The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books)
• Publisher: McGraw-Hill (edition )
• Publication Date: 1998
• Language: English
• ISBN 10: 007060584X
• ISBN 13: 9780070605848
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

Describes how companies should continually evaluate and improve their products and services in order to remain competitive

From the Back Cover

Advance praise for the market makers. "The Market Makers will give every thoughtful business leader a new framework for building 21st century enterprise strategies. This work will become a foundation for the 21st century strategy process and a new bible for the entrepreneur and venture capitalist looking to simultaneously create businesses and invent new industries."--James R. Emshoff, Chairman and CEO, IneCap Enterprises, Inc. and Former CEO, Citicorp Diner's Club, Wellesley Medical Management, Inc. and MedQuist, Inc. "The Market Makers are real people and real companies who are central to our economic structure. Spulber's theories are the conclusions drawn when a bright, strategic mind studies the real world. His conclusions are lessons well worth the attention of marketers everywhere... both at home and abroad."--Donald S. Perkins, Former Chairman, Jewel Companies, Inc. "Spulber has turned his considerable talents to the realm of competitive strategy with significant effect. This breakthrough book takes a fresh, new look at competitive strategy and explains how competition is changing in markets for products and services. Business executives will find many valuable concepts for improving their competitive position."--Bruce E. Stangle, Chairman, Integral, Inc. "The Market Makers goes beyond traditional thinking about business strategy. Innovative ideas, intriguing examples, and a focus on winning markets should make this book a spur to action as well as reflection."--Pankaj Ghemawat, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School.