The Market Research and Insight Yearbook Transforming Evidence into Impact
Language: English
Published by Kogan Page Ltd, 2016
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 42.62
Quantity: 2 available
Add to basketItem description from seller
1st edition. 208 pages. 9.50x6.75x0.75 inches. In Stock.
Seller Inventory # __0749478330
- Title
- The Market Research and Insight Yearbook Transforming Evidence into Impact
- Author
- Ltd., Kogan Page
- Publisher
- Kogan Page Ltd
- Publication year
- 2016
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0749478330
- ISBN 13
- 9780749478339
- Item weight
- 0.7 kilograms
The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.
There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results.
Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.
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About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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