Market Research in Practice : How to Get Greater Insight from Your Market

Hague, Nick, Hague, Paul, Morgan, Carol-Ann

ISBN 10: 0749468645 / ISBN 13: 9780749468644

Published by Kogan Page, Limited, 2013

About this Item

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 10033045-6

Bibliographic Details

• Title: Market Research in Practice : How to Get Greater Insight from Your Market
• Publisher: Kogan Page, Limited
• Publication Date: 2013
• Language: English
• ISBN 10: 0749468645
• ISBN 13: 9780749468644
• Binding: Soft cover
• Edition: 2nd Edition.
• Condition: Very Good
• Weight: 0.915 pounds

About this title

Synopsis

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process – from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, secondary research, sampling and statistics, questionnaire design, data analysis and reporting.

Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market research.

About the Author

Paul Hague is the founder of B2B International. With 35 years of practical experience in running market research agencies, his clients include some of the largest corporations in Europe and the United States.

Nick Hague is a founder member of B2B International. He has extensive experience in the design and execution of market research projects across a wide variety of industries, and has managed research projects in 30 countries. He writes regularly on marketing issues and has been identified as one of the UK's eminent young business leaders by Who's Who International.

Carol-Ann Morgan is a Director at B2B International and is in charge of research techniques. Before this she worked as a lecturer and social researcher at Salford University.