Title: The Market Research Revolution: A Marketer's Guide to Emerging New Methods: Volume 4 (NMSBA)
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2017
Language: English
ISBN 10: 1544753853
ISBN 13: 9781544753850
Binding: Paperback
Condition: Brand New
Weight: 0.24 kilograms

About this title

Synopsis

The Market Research Revolution. A Marketer’s Guide to Emerging New Methods is for marketers who rely on market research to make important decisions. It focuses on research methodologies that are aligned with what neuroscience research has taught us about consumer purchase behaviour. Each chapter has been contributed by an expert in the field and highlights the strengths and weaknesses of various methodologies, typically using case examples to illustrate applications. They demonstrate that the emerging methodologies tend to be neither more expensive nor time consuming than traditional methods, but can deliver more reliable and actionable results. If you are a user of market research you will find this book both relevant and illuminating.

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