Market Response Models : Econometric and Time Series Analysis
Language: English
Published by Springer, Chapman And Hall/CRC, 2003
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 576.64
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It's not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management. …
Seller Inventory # 9781402073687
- Title
- Market Response Models : Econometric and Time Series Analysis
- Author
- Dominique M. Hanssens
- Publisher
- Springer, Chapman And Hall/CRC
- Publication year
- 2003
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1402073682
- ISBN 13
- 9781402073687
- Edition
- 2nd Edition
- Item weight
- 773 grams
- Dimensions
- 233x155x28 mm
"Synopsis" may belong to another edition of this title.
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|---|---|---|
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