Title: Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's
Publisher: Legare Street Press
Publication Date: 2023
Language: English
ISBN 10: 1022219790
ISBN 13: 9781022219793
Binding: Soft cover
Condition: New

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This academic study analyzes the market for personal computers in the late 1980s, including market segmentation strategies and the sources of innovation that led to rent generation. Using econometric modeling, the authors make recommendations for firms seeking to maximize profits in the industry.

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