Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's

Bresnahan, Timothy F; Stern, Scott; Trajtenberg, Manuel

ISBN 10: 1022219790 / ISBN 13: 9781022219793

Published by Legare Street Press, 2023

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Bibliographic Details

• Title: Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's
• Publisher: Legare Street Press
• Publication Date: 2023
• Language: English
• ISBN 10: 1022219790
• ISBN 13: 9781022219793
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This academic study analyzes the market for personal computers in the late 1980s, including market segmentation strategies and the sources of innovation that led to rent generation. Using econometric modeling, the authors make recommendations for firms seeking to maximize profits in the industry.

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