Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

McDonald, Malcolm, Dunbar, Ian K.

ISBN 10: 0333637224 / ISBN 13: 9780333637227

Published by Palgrave Macmillan, 1995

Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-AA-009-00198

Synopsis:

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field

Bibliographic Details

Title: Market Segmentation: A Step-by-step Approach...
Publisher: Palgrave Macmillan
Publication Date: 1995
Binding: Hardcover
Condition: Acceptable