Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably

Friedman, L.

ISBN 10: 0750674601 / ISBN 13: 9780750674607

Published by Routledge, 2002

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750674607.

Seller Inventory # 9476611

Bibliographic Details

• Title: Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably
• Publisher: Routledge
• Publication Date: 2002
• Language: English
• ISBN 10: 0750674601
• ISBN 13: 9780750674607
• Binding: Hardcover
• Condition: Fair
• Dust Jacket Condition: Dust Jacket Included
• Weight: 650 grams
• Seller catalogs:
  • Business

About this title

Synopsis

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: · Which markets offer the best opportunities for profitable growth? · What do my target customers need? How can I do a lot more business with them? · What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings? · Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

About the Author

Lawrence G. Friedman