Market entry strategy for the Chinese market on the example of Volkswagen

Language: English

Published by GRIN Verlag, GRIN Verlag, 2012

3656311439 / 9783656311430

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen.In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented.The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.

Seller Inventory # 9783656311430

Title
Market entry strategy for the Chinese market on the example of Volkswagen
Author
Laura Parlabene
Publisher
GRIN Verlag, GRIN Verlag
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3656311439
ISBN 13
9783656311430
Item weight
62 grams
Dimensions
210x148x3 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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