Market-facing Enterprise

David Moschella

ISBN 10: 0738200646 / ISBN 13: 9780738200644

Published by Basic Books, 1998

About this Item

: Descubre en 'Market-facing Enterprise' una visión reveladora sobre el impacto de la tecnología de la información en el mundo empresarial. Jeff Papows, desde su perspectiva como CEO de una compañía de software líder, ofrece una guía para anticipar tendencias, tomar decisiones de inversión acertadas y aprovechar el poder de la tecnología para impulsar la innovación y el crecimiento. Este libro explora cómo la tecnología redefine las relaciones y funciones empresariales, enfocándose en la red de proveedores, distribuidores, clientes y socios. Además, examina los desafíos relacionados con la privacidad, la encriptación y las regulaciones en un mundo cada vez más conectado. EAN: 9780738200644 Tipo: Libros Categoría: Negocios y Economía Título: Market-facing Enterprise Autor: David Moschella Idioma: en Formato: tapa dura.

Seller Inventory # Happ-2023-11-23-6fd74b0a

Bibliographic Details

• Title: Market-facing Enterprise
• Publisher: Basic Books
• Publication Date: 1998
• Language: Spanish
• ISBN 10: 0738200646
• ISBN 13: 9780738200644
• Binding: Soft cover
• Condition: As New

About this title

Synopsis

The ultimate insider's guide to the information economy, Enterprise.com offers the most incisive and powerful vision to date of the technology revolution. From his vantage point as CEO of one of the most progressive and widely known software companies, Jeff Papows offers a rare glimpse into the future of business, society, and culture in a truly networked world.Papows begins with the assumption that information technology (IT) has already permeated all facets of business—from automating systems and processes to empowering teams to redefining the most basic concepts of commerce (such as “customer,” “market,” and “industry”)—as organizations come to grips with the dynamics of a truly borderless, twenty-four-hour world. He then takes these trends to their logical, and inevitable conclusion: the rise of the “market-facing enterprise,” in which all relationships and functions are enhanced—even defined—through technology, and the focus moves from inside the company to its vast network of suppliers, distributors, customers, and partners.But Enterprise.com goes far beyond the traditional boundaries of business. Drawing from the pioneering contributions of Lotus, as well as showcasing examples from innovators in such diverse industries as insurance and aerospace, Papows explores the profound implications of the IT revolution.At his most provocative, Papows considers the challenges that lie ahead, especially as individuals, businesses, and governments clash over issues such as privacy, encryption, common standards, and regulations.

Review

Early on in his book, Enterprise.com, Jeffrey Papows cites this often-quoted statistic: annually 42 percent of the investment-capital base in the United States goes to information technology (IT). This 42 percent is something Papows should know about. As CEO of Lotus Corporation, Papows has a vested interest in the future of IT, and in Enterprise.com he sketches out the transformation of what he believes will affect the enterprise for years to come--the advent of the "market-facing enterprise." Thanks to the World Wide Web and the Internet, Papows asserts, this transformation will fundamentally recast the core activities of today's corporation and turn a company's focus from processes that are driven from within (i.e., back-office and front-office activities) to relationships with customers and suppliers outside the company. Papows discusses many examples of the shaping of this transformation, and also touches on issues important to IT professionals, such as productivity and standards.